Do you know what an “Oh wow, that’s really cool!” buy is?

It’s something you buy that’s not necessarily of strong particular use, nor do you have a strong personal desire or need for it, but instead you purchase it just so when someone sees it, you get to hear them say “Oh wow, that’s really cool!” This mostly extends to home or office decoration, but many cars, clothes and other goods have been purchased with the sole intention of producing that effect.

The Qlocktwo from German designers Biegert and Funk (which is just a fantastic 70’s soul band name) definitely accomplishes that, as evidenced by the fact that it was my exact reaction upon seeing it.

In case it wasn’t clear from the picture, the Qlocktwo is a wall clock (with a wristwatch model available) that foregoes the old fashioned number system (which in turn replaced that weird reading shadows thing that apparently was once the rage), and instead tells you the time in a series of phrases like “Half past Two” or “Quarter to Six,” making its communication closer to the same methods we often use to relay that information amongst each other.

Made of wood, available in several languages, and featuring a bright display visible in most any light conditions, the clock updates its message every five minutes, and comes in a variety of models including the mentioned wristwatch Qlocktwo W, an alarm clock compatible Qlocktwo Touch, and a Qlocktwo Large which is an as advertised larger version of the regular model.

It’s a fairly reasonable way to tell the time (because really, who needs to know if its 3:33 exactly?), but this is truly meant as an eye-catching piece you’ll have around the house to show off to anyone who may come through, or in an office when trying to impress guests or just improve the décor for your employees.

Running north of $600 depending on the model and vendor, the Qlocktwo might be expensive eye candy, but it’s some damn fine eye candy and one of the coolest clocks available.