Reading Material: Can in-app sales and the iPad save publishing?

Apple tablet concept.There’s a good read up on Wired’s Gadget Lab about Apple’s recent removal of in-app purchase restrictions for free iPhone apps. The article suggests that the move, when implemented with the Apple tablet, could be the defib the publishing industry needs.

There are already a couple apps out there using this model, though they weren’t free to begin with. The McSweeney’s app, for instance, allowed you to purchase six months of content on installation. From there it was a subscription service for more of the premium goods. Wired thinks newspapers and magazines could use this model to differentiate premium quality content from the everyday stuff like blogs and user content.

The key to the publishing transformation, though, is the Apple tablet. For my part, I really don’t like to read content exclusively on my iPhone. I love the flexibility to do so as I please, but having content limited to just that little screen is exactly the reason I’ve avoided the McSweeney’s app. It’s just too small to use for all of my daily reading. A tablet would change that, offering the real estate necessary to make daily reading an enjoyable experience.

For more on Apple’s plan to pluck a struggling industry from the brink, check out the original post at Wired.

  

Apple allows in-app purchases for free apps

iPhone App Store. Apple has decided to lift yet another App Store restriction, one that has bloated the App Store (that app count isn’t entirely accurate) for some time. Developers are now allowed to have in-app purchases in free apps, a move that spells the demise of all those “lite” apps.

As things used to be, developers were required to charge for the download of an application if they also wanted to charge for content to be added later. By lifting the restriction, Apple has finally enabled developers to make just one version of an application that can then be unlocked through in app purchases.

I know this makes trial or limited downloads a lot more appealing. Downloading two apps for one purpose always seemed like a hassle to me. I’m glad things have finally turned the corner.