I logged into Facebook last month probably three times, for all of which I was greeted by a screen that warned of new privacy settings. I ignored the messages and went about my usual routine, rejecting friend requests from the high school acquaintances and responding to week-old messages. Then the changes showed up in all the blogs I read and I went back to look over them. It was a serious shift and, as you probably know, a move away from the privacy we’ve all held so dear (or learned to guard after pictures show up).
The weird thing is, Facebook was built on giving users more privacy, not less. It was one of the major differentiators between Facebook and MySpace, the feature most people point to when they talk about why the former is so successful compared to its counterpart. Zuckerberg talked about the change this weekend with Michael Arrington. His reasons for the change are surprising, and a little disconcerting when you realize he’s helping direct the policy changes.
Here’s a quote that might scare you: “We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are.” Here’s some news, Mark, you are the social norm. If anything, Facebook is setting trends offline, not vice versa, and that will only continue as more people come to the site.
Here’s another one:
“A lot of companies would be trapped by the conventions and their legacies of what they’ve built, doing a privacy change – doing a privacy change for 350 million users is not the kind of thing that a lot of companies would do. But we viewed that as a really important thing, to always keep a beginner’s mind and what would we do if we were starting the company now and we decided that these would be the social norms now and we just went for it.”
You know there are few things I want to hear less than “we just went for it” when it comes to information privacy. I can respect the philosophy behind the “beginner’s mind” strategy, but you also have to realize your multi-billion dollar valuation and the fact that you have permanently impacted the direction of the entire internet. That’s not the type of situation to just go for it because that’s what beginners might do.
If anything, the most recent changes to Facebook’s privacy settings have made me a much more discerning Facebook user. I’m much less prone to add people simply because I haven’t talked to them in a while. Honestly, I’m much less likely to keep my profile public for much longer. Sure, it can be a great way to stay in touch, but if it’s at the expense of making more and more of what I consider private information public, I’m more than willing to delete the account.
