The deal is undeniably bad for publishers, though. It gives them no flexibility for change as the market matures, which it certainly will over the next three years. The New York Times article didn’t say which two publishers were being threatened, but you can bet no one wants these kinds of contracts. The fact that Amazon is actually going forward with such aggressive measures says only one thing: this is the last resort. If there were other, more suitable alternatives for both parties you can bet Amazon would have explored them. It would garner a lot less press attention and make the company seem far less money hungry and desperate in the eyes of the consumer.

Source: New York Times

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