best ads – Gadget Teaser https://www.gadgetteaser.com Tracking the gadget and tech revolution Thu, 01 Oct 2009 02:05:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.8 Axe Makes MMS Sexy https://www.gadgetteaser.com/2009/09/27/axe-makes-mms-sexy/ Mon, 28 Sep 2009 02:59:23 +0000 https://www.gadgetteaser.com/?p=1960 This story will be particularly interesting to all of you newly-minted MMS-using iPhone owners out there. Axe is using MMS to hype its new Day and Night line of products in very clever, very sexy fashion. The image below is a before and after of an Axe ad featuring the new product that requires an […]

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]]> This story will be particularly interesting to all of you newly-minted MMS-using iPhone owners out there. Axe is using MMS to hype its new Day and Night line of products in very clever, very sexy fashion. The image below is a before and after of an Axe ad featuring the new product that requires an SMS to complete the image.
A very sexy Axe Night and Day ad.
The concept is simple, really. Show a nearly nude picture of a beautiful blonde with all her naughty bits replaced by white boxes. The ad has simple instructions: “To complete this ad send Axe to 2345 after 9pm.” The SMS generates a picture response, allowing to view the full image.

Say what you want about the state of advertising and the objectification of women. This thing is clever. Damn clever.

Source: DirectDaily

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