Today Samsung announced that it was entering the open mobile operating system business with a service called “bada.” It’s still unclear as to the plan for the system, but we at least know that it’s not for smartphones. Yes, Samsung has designed a feature phone OS with its own SDK to lure in developers. And by “lure” I mean attract so few developers that the plan is scrapped for a stripped-down version of Android in the next year or two.

There are precious few details about the operating system. The press release tells us that the word bada means “ocean” in Korean, which “was chosen to convey the limitless variety of potential applications which can be created using the new platform.” Awww, your optimism is so adorable, Samsung. Really, that’s about all we know. The rest is coming in December, which is when Samsung will release the SDK. Wait – an SDK release just a month after the OS is announced? Are you watching this, Palm? Hmm?