Category: News (Page 85 of 130)

      Apple acquires Quattro Wireless

      January 5, 2010 /

      Apple acquires Quattro Wireless.Apple dropped $275 million to enter the world of mobile advertising today. The company purchased Quattro Wireless, one of AdMob’s direct competitors.

      Though you may have never heard of it, Quattro has done some big business with some big names. The company has worked with CBS, Univision, and the NFL to deliver mobile ads across several platforms. This is a big move for Apple, another in a string of acquisitions that positions it for direct competition with Google. Given Apple’s history of going after the industry giant, it could be an interesting fight.

      Here’s the email Apple sent to BGR confirming the deal:

      Happy New Year from Quattro Wireless!

      We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.

      We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.

      For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.

      We look forward to working with you during this exciting time.

      Andy Miller
      Vice President, Mobile Advertising
      Apple

      Source: BGR

      Apple, Mobile, News

      Avatar is fastest movie to break $1 billion

      January 5, 2010 /

      Jake Sully from Avatar.It’s tough to doubt a director who turned what could have been the biggest box office disaster of all time into the highest grossing movie of all time. If James Cameron’s Avatar keeps its current pace, the film will outstrip even Titanic in box office sales. The former has recently been named the fastest film to reach $1 billion dollars in box office sales, and it’s just 17 days in.

      The sales are no surprise, especially after you see the movie. Sure, it took as much as $500 million to make, but once you see the film it’s clear why. The best way I’ve been able to describe it to anyone who asks is that Avatar is like a window into the future. It is what movies will aspire to be in five years. The CGI is so immersive that its easy to forget you’re seeing computer animation. The 3D effects aren’t the cheesy, “oh my god it’s coming for my face,” flavor. Instead, they add an insane level of realism to what might otherwise look like fake scenes.

      If you haven’t gone to see it, see it. If you have seen it, check it out in IMAX and leave a comment about your experience. Unfortunately there are no IMAX theaters anywhere close to me.

      Source: The Inquirer

      Digital Media, News

      Dell pulls its Jersey Shore sponsorship

      December 22, 2009 /

      Jersey Shore cast.Now that several episodes of MTV’s reality series Jersey Shore have run, advertisers are running scared. Dell is the latest in a group of sponsors who have decided to pull support from the show, citing the stereotypes around which the entire show is based.

      Really, Dell, what did you expect? The show is called Jersey Shore. Just look at that cast. Just look at those people. And yes, I mean those people, as in a group of individuals who are so thick-skulled that they’ve created and perpetuated a culture around a totally ridiculous lifestyle. There’s a guy who has named his abs (and seemingly everything else in sight) “the situation.” This is prime TV fodder, especially for MTV’s demographic.

      The official word from Dell is that the company does not, “condone or support ethnic bashing in any form.” Way to take the high ground, guys. I’m sure it would have been impossible to predict the content of that show.

      Source: TMZ

      Computers, News

      iPhone tops the 10 most popular phones in the US

      December 22, 2009 /

      iPhone beats out everybody else.The Nielsen Company has released the top performers in the tech sector for 2009. Among the company’s lists is the cell phone chart, at the top of which sits the iPhone.

      I know. I was shocked, too. Below that it’s the Blackberry 8300 series. Again, a pretty big surprise. The two most popular phones in the states this year are actual smartphones. Perhaps most surprising of all was the number three spot: the Motorola RAZR. I don’t know if people just aren’t resubbing, so they don’t replace their out-of-date phones, or if there just weren’t enough smartphone options on Verizon, the nation’s network of choice.

      Whatever the case, the RAZR is still hanging around in big numbers, but it’s getting beat out by the smartphone explosion. Manufacturers take note: people want mobile web access, so much so that the smartphone sector is finally beating the pants off feature phones.

      Source:

      iPhone, Mobile, News

      Etsy founder Rob Kalin resumes control

      December 21, 2009 /

      Etsy founder Rob Kalin.Etsy founder Rob Kalin wrote in a blog post today that he will resume his position as CEO of the handmade site as the company has started to turn a profit. Etsy’s current CEO, Maria Thomas, who came to the site from NPR to help it make some money, will be headed for greener pastures.

      Etsy’s not just turning a profit now, it’s blowing up. The site has grown from more than $100 million in sales in 2008 and 1.7 million unique US visitors to nearly $200 million in sales and 3.4 million unique US visitors. Worldwide the site gets some 11 million unique visitors per month.

      As young as Kalin is, a lot of people wondered if he would be looking for another CEO. He responded to TechCrunch saying, “I’ll be CEO as long as it’s good for Etsy.” Now that the site is making some money, and has some potential for ad revenue, I’d say Kalin should be fine.

      News, Websites

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