Category: Mobile (Page 26 of 65)

      Apple acquires Quattro Wireless

      January 5, 2010 /

      Apple acquires Quattro Wireless.Apple dropped $275 million to enter the world of mobile advertising today. The company purchased Quattro Wireless, one of AdMob’s direct competitors.

      Though you may have never heard of it, Quattro has done some big business with some big names. The company has worked with CBS, Univision, and the NFL to deliver mobile ads across several platforms. This is a big move for Apple, another in a string of acquisitions that positions it for direct competition with Google. Given Apple’s history of going after the industry giant, it could be an interesting fight.

      Here’s the email Apple sent to BGR confirming the deal:

      Happy New Year from Quattro Wireless!

      We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.

      We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.

      For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.

      We look forward to working with you during this exciting time.

      Andy Miller
      Vice President, Mobile Advertising
      Apple

      Source: BGR

      Apple, Mobile, News

      2010: tablets over ereaders

      January 4, 2010 /

      Apple tablet?Everyone’s saying it. I’m jumping on board. Whatever your feelings about tablets – they should exist, they shouldn’t, they’re pointless, they’re great – there’s no denying the potential market impact of a quality tablet. Quality is the key factor here. Much like ereaders, which no one cared about until the Kindle came around, tablets need a frontrunner, something to rally around and aspire to beat. My bet, like so many others, is on the Apple tablet.

      It’s not just that I trust Apple, which I do, but that the market is so ripe for a Apple created device. The world has fallen in love with the iPhone and the iPod Touch, the App Store continues to grow at alarming rates, and everyone is imitating multi-touch wherever it makes sense and in plenty of places it doesn’t. Imagine your iPod Touch on ‘roids, powerful enough to run 1080p video, do some simple editing, and wirelessly post to YouTube. Did I mention you can surf the web and read your ebooks? How much would you pay for a device like that? $500? $600? More?

      Amazon and Barnes & Noble don’t think the consumer’s financial tolerance is so high. I do. I think people would be willing to spend as much as a grand on an Apple tablet because it could potentially do everything I mentioned above. In the face of that kind of device, the Kindle starts to look a lot like the Peek, specializing in a service handled just as well, if not better, by a more versatile device.

      The one thing that could stall tablets for another year is premature release. Everyone knows the tablet is the next big thing, but if it gets rushed, consumers could see the failed device as a reason to buy an ereader. Wait until the tablet people get it right before diving in.

      What do you think? Is this the beginning of the end for ereaders? Will they still have their place in the market? Can they get cheap enough to stay relevant?

      Computers, Digital Media, Mobile

      iPhone tops the 10 most popular phones in the US

      December 22, 2009 /

      iPhone beats out everybody else.The Nielsen Company has released the top performers in the tech sector for 2009. Among the company’s lists is the cell phone chart, at the top of which sits the iPhone.

      I know. I was shocked, too. Below that it’s the Blackberry 8300 series. Again, a pretty big surprise. The two most popular phones in the states this year are actual smartphones. Perhaps most surprising of all was the number three spot: the Motorola RAZR. I don’t know if people just aren’t resubbing, so they don’t replace their out-of-date phones, or if there just weren’t enough smartphone options on Verizon, the nation’s network of choice.

      Whatever the case, the RAZR is still hanging around in big numbers, but it’s getting beat out by the smartphone explosion. Manufacturers take note: people want mobile web access, so much so that the smartphone sector is finally beating the pants off feature phones.

      Source:

      iPhone, Mobile, News

      Has Apple already scheduled WWDC 2010?

      December 21, 2009 /

      Moscone Center in San Francisco.AppleInsider is reporting that Apple may have already locked in dates for WWDC 2010. A calendar listing at the Moscone Center in San Francisco shows a “Corporate Event” from June 28th to July 2nd, a name that has designated Apple events in the past.

      The date also coincides with the launch of the original iPhone. Since that launch, Apple has made major iPhone announcements at each consecutive WWDC. The rumor this year is that we’ll finally see the phone make the jump to multiple carriers in the US, though it’s not clear who that could be. Most people think Verizon, but the CDMA standard is not exactly iPhone friendly. T-Mobile would be a much easier choice, but it’s also much smaller.

      You can’t make mention of WWDC without bringing up the iPhone SDK conference that happens some time in March. Think we’ll see OS 4.0?

      Apple, iPhone, Mobile, News

      Reading Material: Will mobile web kill off the App Store

      December 21, 2009 /

      Cute little Fennec.There’s an interesting article up on Wired this weekend that’s worth a look if you have the time. The focus of the story is Fennec, Mozilla’s new mobile browser. It’s meant to be the closest thing to a desktop browser you can get for a mobile device, replete with features that have to date required native apps to work. Features like full Java and HTML5 support.

      That kind of flexibility is great for developers and users, but it’s a promise we’ve seen before. Remember that Java pitch from so long ago? Java was supposed to be the great equalizer, allowing one string of code regardless of machine. Different hardware capability and Java versions meant that never happened, and ambitious developers spent more time debugging than adding new features.

      It’s hard to say whether things could be different this time around. It could be fantastic for consumers, leaving us to make the choice between PC and Mac, PS3 and Xbox 360, Android or the iPhone based on more than just native Facebook support, or whatever else becomes the flavor of the month.

      Check out the full article on Wired.

      Mobile, Websites

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