Author: Jeff Morgan (Page 79 of 168)

      Apple acquires Quattro Wireless

      January 5, 2010 /

      Apple acquires Quattro Wireless.Apple dropped $275 million to enter the world of mobile advertising today. The company purchased Quattro Wireless, one of AdMob’s direct competitors.

      Though you may have never heard of it, Quattro has done some big business with some big names. The company has worked with CBS, Univision, and the NFL to deliver mobile ads across several platforms. This is a big move for Apple, another in a string of acquisitions that positions it for direct competition with Google. Given Apple’s history of going after the industry giant, it could be an interesting fight.

      Here’s the email Apple sent to BGR confirming the deal:

      Happy New Year from Quattro Wireless!

      We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.

      We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.

      For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.

      We look forward to working with you during this exciting time.

      Andy Miller
      Vice President, Mobile Advertising
      Apple

      Source: BGR

      Apple, Mobile, News

      Avatar is fastest movie to break $1 billion

      January 5, 2010 /

      Jake Sully from Avatar.It’s tough to doubt a director who turned what could have been the biggest box office disaster of all time into the highest grossing movie of all time. If James Cameron’s Avatar keeps its current pace, the film will outstrip even Titanic in box office sales. The former has recently been named the fastest film to reach $1 billion dollars in box office sales, and it’s just 17 days in.

      The sales are no surprise, especially after you see the movie. Sure, it took as much as $500 million to make, but once you see the film it’s clear why. The best way I’ve been able to describe it to anyone who asks is that Avatar is like a window into the future. It is what movies will aspire to be in five years. The CGI is so immersive that its easy to forget you’re seeing computer animation. The 3D effects aren’t the cheesy, “oh my god it’s coming for my face,” flavor. Instead, they add an insane level of realism to what might otherwise look like fake scenes.

      If you haven’t gone to see it, see it. If you have seen it, check it out in IMAX and leave a comment about your experience. Unfortunately there are no IMAX theaters anywhere close to me.

      Source: The Inquirer

      Digital Media, News

      2010: tablets over ereaders

      January 4, 2010 /

      Apple tablet?Everyone’s saying it. I’m jumping on board. Whatever your feelings about tablets – they should exist, they shouldn’t, they’re pointless, they’re great – there’s no denying the potential market impact of a quality tablet. Quality is the key factor here. Much like ereaders, which no one cared about until the Kindle came around, tablets need a frontrunner, something to rally around and aspire to beat. My bet, like so many others, is on the Apple tablet.

      It’s not just that I trust Apple, which I do, but that the market is so ripe for a Apple created device. The world has fallen in love with the iPhone and the iPod Touch, the App Store continues to grow at alarming rates, and everyone is imitating multi-touch wherever it makes sense and in plenty of places it doesn’t. Imagine your iPod Touch on ‘roids, powerful enough to run 1080p video, do some simple editing, and wirelessly post to YouTube. Did I mention you can surf the web and read your ebooks? How much would you pay for a device like that? $500? $600? More?

      Amazon and Barnes & Noble don’t think the consumer’s financial tolerance is so high. I do. I think people would be willing to spend as much as a grand on an Apple tablet because it could potentially do everything I mentioned above. In the face of that kind of device, the Kindle starts to look a lot like the Peek, specializing in a service handled just as well, if not better, by a more versatile device.

      The one thing that could stall tablets for another year is premature release. Everyone knows the tablet is the next big thing, but if it gets rushed, consumers could see the failed device as a reason to buy an ereader. Wait until the tablet people get it right before diving in.

      What do you think? Is this the beginning of the end for ereaders? Will they still have their place in the market? Can they get cheap enough to stay relevant?

      Computers, Digital Media, Mobile

      Dell pulls its Jersey Shore sponsorship

      December 22, 2009 /

      Jersey Shore cast.Now that several episodes of MTV’s reality series Jersey Shore have run, advertisers are running scared. Dell is the latest in a group of sponsors who have decided to pull support from the show, citing the stereotypes around which the entire show is based.

      Really, Dell, what did you expect? The show is called Jersey Shore. Just look at that cast. Just look at those people. And yes, I mean those people, as in a group of individuals who are so thick-skulled that they’ve created and perpetuated a culture around a totally ridiculous lifestyle. There’s a guy who has named his abs (and seemingly everything else in sight) “the situation.” This is prime TV fodder, especially for MTV’s demographic.

      The official word from Dell is that the company does not, “condone or support ethnic bashing in any form.” Way to take the high ground, guys. I’m sure it would have been impossible to predict the content of that show.

      Source: TMZ

      Computers, News

      iPhone tops the 10 most popular phones in the US

      December 22, 2009 /

      iPhone beats out everybody else.The Nielsen Company has released the top performers in the tech sector for 2009. Among the company’s lists is the cell phone chart, at the top of which sits the iPhone.

      I know. I was shocked, too. Below that it’s the Blackberry 8300 series. Again, a pretty big surprise. The two most popular phones in the states this year are actual smartphones. Perhaps most surprising of all was the number three spot: the Motorola RAZR. I don’t know if people just aren’t resubbing, so they don’t replace their out-of-date phones, or if there just weren’t enough smartphone options on Verizon, the nation’s network of choice.

      Whatever the case, the RAZR is still hanging around in big numbers, but it’s getting beat out by the smartphone explosion. Manufacturers take note: people want mobile web access, so much so that the smartphone sector is finally beating the pants off feature phones.

      Source:

      iPhone, Mobile, News

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