Amazone Wireless store.Have you tried shopping for a cell phone recently? How bout shopping for one without a clue what you’d like? Not particularly tech-savvy? Don’t know what’s on the market?

I found myself in this exact situation about a month ago. I was all set to pick up a new 3GS, but that meant my girlfriend needed a new phone too. Luckily, she had me, as its kind of my job to be up to date on this stuff. Even with my help, which she grudgingly accepted, it was difficult to find the right phone. Again, luckily, we knew we were shopping AT&T. Without that limitation, though, the possibilities are near endless.

Amazon hopes to change all of that with Amazon Wireless, a new service aimed at centralizing cell phones and service plans, all in one rebate-free package.

Personally, I love this idea. Amazon isn’t always my favorite place to shop online, but I almost always use their reviews as a source of input before purchasing a new product. Their wireless store, which is currently in beta, puts all of that information in one place, making it easy for gearheads and average consumers alike to find what they’re after.

For now, the store is pretty limited. It only has 130 phones, and only from AT&T and Verizon. I can only imagine that number will grow, though, as other carriers jump on board for the potential benefits inside. Head over and check the site out for yourself.