Amazon’s seen some relative success in the electronic hardware market (though how much success they just won’t say) and it looks like the company would like to see a little more. The online everything store is launching its own line of electronics accessories called AmazonBasics.
So far the site only has storage media and cabling, but you can also find guides for everyday setup and a troubleshooting. Amazon is also showing off new “Frustration-Free” packaging that supposed to be “easy to open and easy to recycle.”
The site, on the other hand, is probably frustration-inducing for companies selling marked up cables through Amazon. Those guys just won’t be able to match the $8 HDMI cables without compromising their precious perceived quality. Amazon must see some pretty nice cash down the line to be willing to fleece old partners like this.
