In their constant bid to do what they do every night and try to take over the world, Google is reportedly planning to open their own chain of brand specific retail stores.
Usually reliable Google centric blog 9to5 Google broke the news, saying their sources claim the web giant will be expanding past their occasional Best Buy and special event pop up Chrome stores, and will be looking at a nationwide retail store model similar to that of competitor Apple. The stores would also be used in much of the same fashion as Apple stores, as Google would use them to show off their latest and greatest gadgets, and also offer technical support.
While a reasonable, even sane, argument can be made that Google looking to get into a dying industry late is a costly business failure waiting to happen, the truth is that Apple still does very well at their retail locations, and Google is consistently cited as being at least as popular, if not more so, than Apple is. The real reason this could work though is Project Glass, as Google is set to launch what could potentially be the next great invention, and a physical retail store that lets people practically try it, could be a big draw.
We’ll know more as the rumored holiday 2013 US openings of these stores draws closer, but the one thing we know for sure is that if Google has as much fun designing the stores as they did their offices, we’re all in for a treat.