Google adds Goggles to its mobile iPhone app

Google Goggles for the iPhone.

Google is about the only company that can make me sad to be an iPhone owner. Any time Google rolls out a spiffy new app for the mobile market, I die a little inside, knowing I probably won’t get to use it any time soon. Take Google Goggles, the service that allows you to search by what the camera on your phone can see. It debuted last December for Android users, and it has just now made its way to the iPhone.

Despite the long wait, the app is as cool as ever. Google built the new function into the standard Google Mobile app, which already allows you to search by text and voice. Here’s the official word from the Google blog:

In the new version of Google Mobile App just tap on the camera button to search using Goggles. Goggles will analyze the image and highlight the objects it recognizes — just click on them to find out more.

Though Goggles is still technically a “Labs” feature, Google says it works well for things like landmarks and logos, and that it will continue to improve for objects like animals and food.

Google Goggles is coming to the iPhone

Google Goggles.It seems like I get asked this question nearly every time a tech challenged person sees that I have an iPhone. “Do you have that app that lets you look stuff up by taking pictures of it?” The first few times it took a while to figure out what the inquirer meant. Now, I answer before the sentence is done – Google Goggles? Sadly, no.

It’s not that I want GG all that badly. From a functionality standpoint, it’s not all that great. It does have great wow factor, though, so I was thrilled to find out that the camera-powered search would be coming to the iPhone this year. The app has been Android-only since release, but Google will be developing a proprietary app for the iPhone, not just some crappy port.

From here, it’s just a matter of getting it to work all the time.