Now that several episodes of MTV’s reality series Jersey Shore have run, advertisers are running scared. Dell is the latest in a group of sponsors who have decided to pull support from the show, citing the stereotypes around which the entire show is based.
Really, Dell, what did you expect? The show is called Jersey Shore. Just look at that cast. Just look at those people. And yes, I mean those people, as in a group of individuals who are so thick-skulled that they’ve created and perpetuated a culture around a totally ridiculous lifestyle. There’s a guy who has named his abs (and seemingly everything else in sight) “the situation.” This is prime TV fodder, especially for MTV’s demographic.
The official word from Dell is that the company does not, “condone or support ethnic bashing in any form.” Way to take the high ground, guys. I’m sure it would have been impossible to predict the content of that show.