In their biggest exclusive content deal yet, Netflix has been handed the keys to the Magic Kingdom, as they signed an estimated $300 million deal with Disney that will give them access to the vaults of the famed production company.
The amount of content this gives the streaming powerhouse is nothing short of incredible. Not only will they be gaining access to the Disney classics collection (my inner child is freaking out), but they will also be securing new Disney releases during the same time that cable services get them (estimated to be about 6 to 9 months after theatrical releases), and starting in 2016 Netflix will become the exclusive provider of Disney films as they become available. Oh and, in case you were wondering, this means they gain the rights to the entire Disney family of films which includes Disney, Pixar, Marvel, Walt Disney (classics), and Disneynature.
My not so professional opinion? Yowza.
The timing couldn’t be better for the acquisition since Netflix has started to get behind their Just For Kids section in a big way, and the recent loss of Starz caused some to question if they could handle the impact of the missing content. Not that there was ever a bad time to acquire the films of one of the largest and most cherished production companies in the world mind you, and now the pressure is on the competition more than ever. While Amaon’s deal with Epix, and Hulu’s with Criterion have provided each some worthy bragging rights, they now may be forced to humbly admit that neither of them had the ability to pull off a deal of this magnitude, and they must now retreat to the drawing boards to formulate an effort that will match the even greater attention, and subscriptions, that Netflix will garner from the exclusive rights to one of the most widely regarded and beloved collection of movies available from a single source.
It’s a game changer with no hyperbole possible in describing its implications.
Now if you’ll excuse me, I must patiently await the arrival of “Heavyweights” on Netflix Instant.
“Do It To It Lars!”
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