AT&T might have done well to keep quiet about Verizon’s “map for that” ads. Since bringing a lawsuit concerning the original commercial, Verizon has launched three more ads, all bearing the same message: AT&T’s network sucks. It’s not that the message is anything new, but AT&T has made it clear that network quality is a pressure point, and now Verizon’s going to squeeze.

The new ads will likely air all through the holidays since they’re all about Christmas. In one the iPhone ends up on the island of misfit toys, not fitting in until it shows its new friends the AT&T 3G coverage map. That one works on two levels, digging at AT&T and reminding Apple that Verizon still really wants the iPhone.

The second ad turns the naughty gift from coal into AT&T’s network, and the third features a man having a Blue Christmas (yes, the song runs in the background) until he walks home to find a festive red package sitting on his front porch.

The last two ads sound like the usual competition bashing you see in any industry, but that the commercials have so much truth behind them makes them devastatingly effective. Talk to anyone with an iPhone and you’ll hear about AT&T’s crap network. Apparently no one has mentioned to Big Blue that fixing their network would solve all kinds of problems, the least of which is this new ad campaign.

“Look we see the discussions on the web,” says Seth Bloom. He’s also known as “Seth the blogger guy,” and he’s featured in a new video by AT&T. The video attempts to describe the MMS delay we’ve experienced and explain away our complaints with talk of network traffic and increased smartphone use.

The video, which you can see below, is just flat out insulting. It seems to suggest that AT&T’s service sucks by no fault of their own, and that maybe if you just took the time to understand a cellular network you would realize that fact. I’ll grant AT&T the fact that the iPhone probably would have crippled any network, but the responsibility would still lie with the carrier. It’s time to stop pretending AT&T isn’t making billions of dollars by not providing the service millions of people signed contracts for.

If anything, Seth should be decrying American carrier exclusivity contracts or the ridiculously low standards to which our wireless carriers are held. But Seth won’t do that, because he’s only here to humanize AT&T, to explain away our woes, and to get us to really feel for a company that can’t provide what consumers are paying for.

The worst part of this video is that people are going to gobble up this bullshit and regurgitate it to all of their friends. Even reputable news sources, sources that should know better, are blaming the iPhone for strangling AT&T networks, like AT&T just watched as Apple muscled its way onto the carrier’s network and starting eating up bandwidth. Let’s not forget, people, that AT&T helped orchestrate this thing. The fact that they weren’t and still aren’t prepared to handle the network load is no one’s fault but their own.

Every time I read an article lauding the giant sums wireless carriers spend to upgrade their networks I want to vomit. These companies aren’t dying. They aren’t struggling. A lot of them are growing as much as 5% year over year in the face a recession. That’s not exactly the profile of a company I can feel sorry for.

As consumers we need to stop believing this trash. Stop listening when AT&T says it’s “working on it,” and instead continue to write letters. Continue to lodge complaints. Hell, continue filling lawsuits for breach of contract on the part of AT&T. Videos like this are doing nothing more than telling you to accept shit service lying down because there’s nothing to be done about it. There is, we just aren’t loud enough to make AT&T pay for it yet.