Google Launches Maps for iOS; Enjoys Benefits of the Eric Cartman Theory

Umm…the Eric Cartman theory?

Yeah, well remember that episode of “South Park” where Cartman buys a failing amusement park with his inheritance so he can have it all to himself? Eventually the operating costs force him to re-open it, and as a result, the time spent telling people they couldn’t come in made them want it even more, and the place became a huge success.

It’s a well reasoned theory that is now being enjoyed by Google, as they recently released the long awaited Google Maps app that has now shot to the top of the free apps download list, after less than 24 hours on the market. Of course the reason that people were so anxious to jump on the app is because it wasn’t available to them when the iPhone 5 first came out, as Apple tried to gain a leg up on the competition resulting in the hilarious failure known as Apple Maps.

That’s not to say that the app isn’t impressive. It is. But it’s also the exact same Google Maps we’ve known and loved for some time now, with a few little niceties thrown in for Apple users. But, oh my does it feel special this time. It’s like how you can take breathing for granted even if it is vital, but when it’s that first breath after being submerged underwater, it’s an incomparable joy.

It’s also pretty embarrassing for Apple. The question is, what do they do now? Had Apple Maps been a success right out of the gate, they could have really converted their users to the native feature and stole some serious momentum from a big rival. Instead, they now just have to watch as a stunning amount of users immediately abandon it, while Apple must continue to work hard to not only catch up with Google Maps, but somehow surpass it, lest they end up with a monumentally embarrassing failure on their resume.

The early success of Google Maps on iOS isn’t an immediate monumental victory for Google, or a resounding defeat for Apple. It is, however, for Apple, the first touchdown surrendered in a football game. While it doesn’t necessarily determine the outcome, they must still watch as another team celebrates in their territory.

And that’s got to hurt.

Everything You Wanted to Know About the iPhone 5 But Were Too Afraid to Ask

With the first reviews pouring in today for everyone’s soon to be most bragged about toy, the iPhone 5, it’s time to take a step back and look at everything we know about the new iPhone, to date.

The Look

It’s thinner (the thinnest smartphone in the world according to Apple), it’s taller (a half an inch taller to be exact), it comes in black and white (though that doesn’t matter according to the late Michael Jackson), and of course it’s pretty sleek. Apple has had more than enough time in this business to know what works and what doesn’t and they aren’t messing with the formula now. The iPhone 5 looks like an iPhone, just better.

The Features

For the most part, all of the usual upgrades apply. The sound is better, the video is clearer, and everything is supposed to be faster. Of particular note, though, are the new 4G capabilities and Siri functions. The 4G is supposedly as quick as you need it to be, Siri is better than ever, and can perform an array of new tricks from pulling up apps on request, to providing sports scores. Also, the camera is supposed to work better in lowlight, and the battery life is cited as working up to 12-14 hours in some cases with normal usage, which would mean a great improvement over the previous models.  However, if you’re looking for the real new feature of the iPhone 5, you have to turn to the new iO6.

iO6

The biggest upgrade to i06 is the new Apple Maps features which opposes the popular Google Maps program. Reviews aren’t particularly flattering for the new app, as reviewers cite trouble using it practically in urban environments ,along with being generally behind Google Maps, but with things like Yelp integration, and Siri enabled GPS, a few updates could put the system on the right track. Otherwise, the new operating system is offering up increased Facebook functionality, Facetime compatibility, and a great all in one travelling app called Passbook that also works with some of your payment methods to help create a virtual wallet. Nice.

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