This fight drags on with both sides holding firm. Tim Cook has said he’s willing to take this one to the Supreme Court.
The FBI wants access to a terrorists phone. Apple wants to prevent creating a back door that can be exploited by hackers on phones in the future. Frankly, this is an overly simplistic overview in a case where all parties are describing the problem differently.
Apple has finally announced its new watch along with larger iPhones. They look pretty cool and have all sorts of interesting, if not novel, features. Other players have had similar watches on the market for a while now, so in some ways there’s little new here.
Still, the cache will be significant, and there are plenty of style choices as well. But the real question goes to whether you’ll need to even want one.
For me the answer at this moment is no. I’m already too addicted to the stream of information available through my phone. Have all of this on my wrist will just provide too many distractions.
What I’m most interested is easy recording, particularly sound but also video, that I can summon and then stop at any time. I haven’t heard that yet as a feature.
Beats Audio by Dr. Dre is a great example of style and brand can trump product details. Of course quality matters even in the headphones business, but the opinion of audiophiles regarding sound quality isn’t going to impact 15-year-old kids on what they determine to be cool.
The cool factor propelled the Beats brand and ultimately made Dr. Dre a billionaire with Apple’s acquisition of his company. This is a perfect compliment to iTunes and the iPhone, but it will be interesting to see if Apple applies some of its billions to also improve the quality of the product.
Tony Fadell has a very interesting background, and he’s very knowledgeable about the process of creating great hardware and gadgets. In this excellent interview with Kevin Rose, Fadell discusses a wide variety of topics that would be helpful and interesting to entrpreneurs or anyone who loves gadgets.
He explains the value of Nest and where the company is going in the future. He gives some background on his role in the creation of the iPod and his work with Steve Jobs. And he also addresses some of the challenges of trying to create a hardware company using Kickstarter. Listen to his discussion of the power of saying no and the need for simplicity in products.
Check it out, and you can follow him on Twitter here.