Assuming the Mayan calendar got it all wron, and we’ll all live to see 2013, then Apple’s got a day in court to look forward to.
As ruled by Manhattan judge Denise Cote, on June 3rd, 2013 the tech giant will be called forward to respond to the allegations that it helped to orchestrate a coalition of major book publishers (including MacMillan, Penguin Group, Hachette, HarperCollings and Simon & Schuster) in order to set a mandate that any publisher who sold their books via iTunes would not be able to sell them for a lower price anywhere else.
Where the monopoly accusation gets tricky is the idea that any possible coalition that may have been formed was potentially done with the intention of breaking up the stranglehold monopoly that Amazon held on the eBook industry at the time. Apple’s official statement on the subject treads incredibly close to supporting this theory when spokesperson Tom Neumary said at the time of the accusation:
“The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon’s monopolistic grip on the publishing industry. Since then customers have benefited from eBooks that are more interactive and engaging. Just as we’ve allowed developers to set prices on the App Store, publishers set prices on the iBookstore.”
For an official statement, it’s pretty gutsy. In fact, it reads to me more like the title of OJ’s book (“If I Did It“) than it does an outright hands in the air denial.
Nevertheless, as HarperCollings, Simon & Schuster and Hachette have all settled out of court, its down now to MacMillan, Penguin and Apple themselves to face the Deparment of Justice accusation next year.
The ramifications of this future decision will obviously be far-reaching if Apple is found guilty, but even an innocent verdict raises the uncomfortable question of whether or not a tech giant just got away with a business crime under the basis that it was for “the greater good.”