Ford’s Looking to Make Driving Music Social With “Just Play”

Living in New York, I’ve made the increasingly necessary decision to never, ever own a car while in the city. As such I rely on walking and public transportation to get around. It’s certainly an ok option, but I miss driving around on a quiet night with some good friends and just listening to music. While an iPod is nice to have during my commute, there is no music listening experience (outside of a good concert of course) that can recreate how much fun it is to listen to music in the car.

Well unfortunately for lowly pedestrians like me, Ford is now looking to make that experience even better. They call the feature “Just Play” and it was created during the 24 hour “hackathon” at the Facebook campus. Just Play works with Ford’s voice activated Sync feature, and allows you to connect with your smartphone and Facebook app to share music with your friends. So whatever they are listening to, you can listen to as well and vice versa. Ford themselves acknowledge that it’s a “simple idea”, but there is some potential for this to incorporate other applications like Spotify and Pandora to create a driving music community experience that hasn’t really been around since the hey-day of rock on the radio.

Plus it just sound like fun.

  

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