Steve Jobs backs down on subscription pricing

Steve Jobs.

A couple months back, Apple CEO Steve Jobs made a number of enemies by implementing restrictions around App Store subscription pricing that included a 30 percent finder’s fee for Apple. Apparently some of that change is being rolled back, though Apple won’t be making it easy for subscribers to get content outside the App Store.

The new rules don’t go into effect until the end of the month, at which point we’ll be able to see just how well the app development world is handling the restrictions. Several publishers have pledged to comply with the new rules, but others have pledged to abandon the App Store altogether. I’ll be particularly curious to see what happens to the developers who continue on like nothing has changed. Will we see mass bans from the App Store?

To me, this change seems like a PR move. Apple knows that there are quite a few customers who are also App Store developers, and those guys were not happy when the changes rolled out. Hell, I wasn’t happy and I have no stake in the situation whatsoever.


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