Walt Mossberg writes a damning review of Windows Phone 7

A customer views a mobile phone with the new Windows 7 operating system after its arrival in British shops, in central London October 21, 2010. REUTERS/Toby Melville (BRITAIN - Tags: BUSINESS SCI TECH)

Let me start by saying this: I don’t think Walt Mossberg’s review of Windows Phone 7 will make or break the platform. The platform will break the platform, especially if, as Mossberg suggests, Windows Phone 7 fails to compete with Android and the iPhone.

Here’s the real hammer blow:

But I couldn’t find a killer innovation that would be likely to make iPhone or Android users envious, except possibly for dedicated Xbox users. Even the built-in Office can be replicated with third-party Office-compatible apps on competing platforms; and the iPhone and Android phones also can interoperate with Microsoft’s corporate Exchange email, calendar and contact system.

So for now, I see Windows Phone 7 as mostly getting Microsoft into the game, and replacing the stale, complicated Windows Mobile system that preceded it. It will get better. The company is already working on a copy and paste system, and said it is coming early next year. But, today, I see Windows Phone 7 as inferior to iPhone and Android for most average users. It’s simply not fully baked yet.

That was Microsoft’s whole schtick – that Windows Phone is different from old Windows Mobile, different from the iPhone, different from Android. The only difference, though, is that it’s months, even years behind its competitors in terms of tech. Without improving the tech behind the phone, how can Microsoft hope to compete?

The bottom line – they can’t. If anything, Microsoft should have looked into producing a killer set of apps for the current mobile marketplace. If Windows Phone 7 bombs, which seems very likely at this point, there goes millions upon millions of dollars in development and advertising. In a couple years, maybe even just one, Windows Phone could have a competitive offering, but my guess is that by then it will be way too late.

  

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